Famobi

Welcome to the Best HTML5 Games in the World

MRAID Compatible HTML5 Games

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MRAID stands for “Mobile Rich Media Ad Interface Definitions”. Not a very handy term, thus the abbreviation. What it does, however, is much more interesting than what it sounds like. Basically, with the help of MRAID you can create ads, that are not only looking like your game, that are not only promoting or resembling your game - but that actually ARE your game. It’s a completely playable copy of your app in the ad, which for example can expand to fullscreen for the complete gaming experience. They work in apps and mobile web alike.

A playable ad in the quality of the actual game is the most powerful conversion tool you can think of. After playing in the ad for a set amount of time, the player will be prompted to download the app. Conversions are much higher than with any regular ad you will find.

Furthermore MRAID bypasses the problem of different programming codes on different platforms and the challenge to customize rich media ads for every single one of them. It’s a translator between the rich media banner and the variety of mobile devices they are shown on.

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